Since The Weeknd is performing at the Super Bowl Halftime show, I thought it’d be nice to post a little guide to his discography for anyone interested in looking to do a deep dive into his work. I would’ve posted this the day of the event, but I assume that some people would probably like to go through it over the weekend.
This shares a direct overview of his released material, talking about his career and the background of the music, the videos, the meanings and all. I’ve written this from a pop perspective, keeping in mind that his history might be fairly new for general pop fans.
I also go into the storyline of the red suit character, if your interested in catching up on that narrative before the Halftime show (which will continue the story), I’ve listed the chronological order below followed by an explanation of that narrative.
I wanna be clear that the interpretations/theories are not conclusive. Abel rarely shares the metaphors or meanings behind his music. This is based on widely based on fan discussion/mutual interpretation. Fans can feel free to expand on anything in the comments.
It is important to know about Abel's backstory to get a certain perspective of where he’s coming from, especially when discussing the songs that deal with substance abuse. These recent articles cover his early years really well and share an up-to-date point of view of his success.
Variety 2020
Billboard 2021 - Also a good source for getting to know his team.
So, an essential TL;DR is this: Abel Tesfaye came from a broken home, he was born to Ethiopian immigrant parents who split up when Tesfaye was less than seven. He then lived with his mother and grandmother, only rarely seeing his father but having a nice impression of him. His drug addiction started as soon as he was a high schooler, he turned to shoplifting to pay for this need of various substances. Soon he dropped out of high school, leaving his home the same weekend, which would later inspire his stage name, The Weeknd. The name is reference/homage to the weekend his life changed.
Quick side note, I didn’t think this post would nearly reach the character limit. So I’ve cut out excess detail and lists of producers (with the exception of After Hours since we’re in that era).
Table of contents

1. XO.
2. House of Balloons.
3. Thursday.
4. Echoes of Silence.
5. Trilogy.
6. Kiss Land.
7. King of the Fall.
8. Beauty Behind The Madness.
9. Starboy.
10. My Dear Melancholy.
11. After Hours.

XO.

XO is the record label that The Weeknd and co. created in order to publish the first mixtape (House of Balloons) and the ones that would follow afterwards. XO has a lot of meanings that have to do with what went into the music and what still goes into it. XO is what the fans call themselves, popularly with the phrase XO Till We OD (shortened to XOTWOD); another way of saying “we’re ride or die for The Weeknd and his team.”
While some argue that it could mean anything since there isn’t clear meaning to it, fans continue to associate the abbreviation with ecstasy (X) and oxycontin (O). That definition stems from XOTWOD, fans assume it’s true because of the team’s history of drug usage. While others take it as it’s classical definition “hugs and kisses” because of the consistent lyrical nature of The Weeknd’s songs.
Overtime the definition of XO is simply known as: the fans, the crew, and the label. The Weeknd is more than just one person, he comes with XO. For the sake of clarity in this writeup, I’m going to refer to his crew as XO and the fans as “the fans.”
XO still serves as a record label, the current roster is The Weeknd, Belly, Nav, and Black Atlass. It remains The Weeknd’s record label and was his first label before becoming a subsidiary of Republic Records.
Throughout his career, The Weeknd has worked with Illangelo, a Canadian producer who’s work the fans adore. Carlo “Illangelo” Montagnese was one of main the producers on The Weeknd’s Trilogy, he’s credited on each track. The fan base claims his work to be some of the most notable artistry in The Weeknd’s discography. Their work together continued with Beauty Behind The Madness, Illangelo worked on seven tracks for that album. He then returned for After Hours working on another seven tracks.
DaHeala, another Canadian producer, is another significant factor in The Weeknd’s music. Jason “DaHeala” Quenneville worked as lead producer on Kiss Land. He returned to work on six tracks for The Weeknd’s Beauty Behind The Madness, including the hit Earned It. DaHeala returned as a writer for six of the songs on Starboy. Then DaHeala worked on nine After Hours tracks, and worked as the only producewriter alongside The Weeknd for bonus tracks Missed You and Final Lullaby.

House of Balloons.

Didn't wanna make this NSFW, so here's the super clean edited cover

This is a happy house. We’re happy here. (House of Balloons/Glass Table Girls)

One of the most iconic title tracks of all time. House of Balloons is about a lifestyle of drugs, sex, and partying; all in effort to drown out self-doubt. It comes from a place of wanting to make it big while doing what you can to survive, all while pretending everything’s alright. The mixtape describes various sorts of women, how they’ve had impacted the life of someone who’s already down on his luck.
Fans often refer to House of Balloons as The Weeknd’s best work. The mixtape was the first introduction the world got of XO, and it was one hell of a way to make an impression. It’s personal for the fans and Abel because it’s the only piece of work known to be based on his life. At the end of the day he’s a songwriter, with many of his albums he creates scenarios and world that he likes to explore through the music. But House of Balloons is known to be based entirely on his life. It remains The Weeknd’s most critically acclaimed work.
House of Balloons was crafted through the influences of Hip-Hip/Indie-Rock with the main focus on R&B. Through the genius of Ilangelo, the record was—and is—mesmerizing capturing the essence of a lifestyle that The Weeknd described as “anti-everything.”
House of Balloons assisted The Weeknd in gaining the attention of Republic Records, which would then host The Weeknd’s own label XO. Though hesitant at first, XO decided to partner with Republic after the co-founding brothers Monte and Avery Lipman kept coming back to Toronto solely for The Weeknd.
House of Balloons received three videos, The Knowing, Wicked Games and Twenty Eight. The Knowing was the very first video The Weeknd made, so of course it’d be something other-worldly; it essentially reflects the song itself but in a sci-fi setting. Twenty Eight represents Abel’s life after fame but also his remorse of letting captivating women into his life.
Fun fact— House of Balloons is an actual place in Toronto, it was where him and his crew lived after he dropped out of high school. They’d host parties, call girls, do drugs, and to make it less depressing they’d fill it with balloons.

Thursday.

Valerie on the cover

Welcome to the other side. (Life of the Party)

Thursday consists of the same themes as HoB; sex and drugs. But there’s a twist, he’s in a semi-relationship with this girl Valerie. She’s the only one on his mind, even though they meet only one day of the week, any guesses on what day that could be? Through The Weeknd’s phenomenal voice and the insane production, we’re also presented with this story of a toxic relationship where Valerie used to have the upper hand but she no longer does when she falls for The Weeknd.
While Thursday isn’t entirely about the relationship of The Weeknd and Valerie, it consists of reflections to Abel’s life after the release of House of Balloons. The song Rolling Stone notably has a double meaning, in which Abel asks his fans if they’ll stick with him when he gets mainstream appeal and decides to change his sound.
The track Valerie wasn’t on the original release of Thursday, it added when Trilogy was released. Ending the mixtape with Heaven or Las Vegas meant that The Weeknd’s actions with and without Valerie were a result of his fatherless childhood, making him push anyone away. That meaning behind Thursday doesn’t change when Valerie is added to the track list, it just means that both want the toxic relationship back.
The Zone (feat. Drake) was the first feature The Weeknd had on any of his work, the video for it was released in November of 2012. Rolling Stone had also received a video in October of 2012. Both were directed by The Weeknd and reflect the two different aspects of Thursday. The Zone has Valerie living it up in the House of Balloons. And Rolling Stone has The Weeknd doing a photoshoot for Trilogy, reflective of the song itself.
Fun Fact— the female voice heard in Lonely Star is The Weeknd’s, he pitched his voice to make it sound like a woman’s.

Echoes of Silence.

Diana on the cover

Laisse tomber les filles. Un jour c'est toi qu'on laissera. [Leave the girls alone. One day it’ll be you they will leave.] (Montreal)

Out of a dark introductory into the early life of The Weeknd, Echoes of Silence is the darkest work of his Trilogy. Let’s be honest the story here isn’t entirely ethical at times but makes for one hell of a mixtape.
Similar to Thursday, Echoes of Silence follows a storyline. After accumulating success, The Weeknd gains the attention of various women. There was this one woman (D.D.) who he liked but she initially rejected him (Montreal). The woman came back to him for his fame status and evidently fell in love with him (Outside), but now that he’s got the upper hand he treats him like a groupie (XO/The Host) and lets... bad things happen to her; she’s gotta pass a test before she can get with him. This test is either drugs or his crew (Initiation). He ultimately tells this woman that he’s not exactly longterm-relationship material, perhaps because her love is temporary (Same Old Song), because he’s Next. With the end of Echoes of Silence (originally ending on the title track) the listener is left to wonder why The Weeknd left her if he’d simply want her to stay.
As a side note— Initiation should not be condoned. It remains true that The Weeknd is a songwriter and the progression of time has changed perspectives. But a song that makes such suggestions as Initiation should not be ethically/morally claimed or celebrated.
The mixtape follows The Weeknd’s lifestyle after he’s gained all this success, he’s still the same person but now he’s gotten everything he wanted. Some tracks such as The Fall continue to emphasize his journey into stardom and his acceptance of fame being temporary. With the added Till Dawn (Here Comes The Sun), The Weeknd acknowledges the changes in his life, realizing that the old lifestyle is no longer there for him or his past lovers.
Echoes of Silence is known as an underrated gem of The Weeknd’s discography, it’s well received by fans and critically acclaimed but often brushed under the rug in discussion of his work. A lot of fans and casual listeners play the mixtapes through Trilogy rather than their respective albums. This often leads to people not playing EoS either at all or only the first few tracks, this is predominantly due to the nature of the compilation being nearly three hours long.
Fun fact— D.D. is a cover of Michael Jackson’s iconic Dirty Diana. Fans have named the woman in Echoes of Silence Diana because of this track. Various theories argue that the mixtape itself is based on the Dirty Diana itself with exaggerations of the truth, or whether or not it’s a story The Weeknd crafted based on the song.

Trilogy.

Rolling Stone video doubled as a shoot

You don’t know what’s in store. (High For This.)

Trilogy is a compilation of The Weeknd’s mixtapes, House of Balloons, Thursday, and Echoes of Silence. These three mixtapes were released 3-4 months apart from one another for free digital download in 2011, they gained quite a lot of attention from various industry executives.
Prior to the release of Trilogy, The Weeknd featured on Drake’s Take Care with Crew Love. The song was Abel’s first exposure to a Rap crowd/Rap fans, more people began listening to his music after the release of Take Care. The Weeknd then featured on Wiz Khalifa’s Remember You, which served as the second single off Wiz Khalifa’s O.N.I.F.C. Following those two releases, The Weeknd released Wicked Games as the first single off Trilogy.
Trilogy was formed after The Weeknd came under Republic Records’ management. The compilation album reached a debut/peak position of 4 on the Billboard 200 while reaching number one on the US Top R&B/Hip-Hop Albums chart. It’s a well received album with the highlight said to be House of Balloons, which arguably went on to influence various sorts of R&B music of the 2010s.
Videos for Trilogy

Kiss Land.

Iconic

I went from starin' at the same four walls for 21 years. To seein' the whole world in just 12 months. (Kiss Land)

Kiss Land is based on The Weeknd’s tour life. Visiting unfamiliar places gave Abel horror movie vibes. A guy who used to own the city (Toronto) he lived in is now a small fish in the ocean of the entire world. The Weeknd’s first studio album was a great introduction into the sound he would soon get well acquainted with.
While continuing the R&B sound with the essence of Dark Wave, the album explores emptiness and regret throughout the lyrics—or what pop fans could categorize as dark pop—. The Japanese aesthetic used for various videos and the single covers/booklet reflects the themes of feeling overwhelmed by such a loud world that there’s no point in being if you don’t belong.
The album explores the real-world and the women in it as well as regrets regarding past actions, namely letting go of women who could’ve been the one in Adaptation. The Weeknd attempts to find that satisfaction in other women and past lovers, but accidentally falls for a sex worker in Belong To The World. With Wanderlust he accepts and expresses that love in the modern world isn’t entirely possible. While continuing to tour the world he enjoys these new experiences with XO (Live For feat. Drake), as well as the new women in his life (Kiss Land). And when he’s back home, he accepts the loss of the relationship he cherished.
Kiss Land debuted and peaked at number two on the Billboard 200. It was fairly acclaimed but gained a massive cult following. There were four videos for made for the album, the title track, Belong To the World, Live For (feat. Drake), and Pretty. Those four songs received interesting visuals that kept up with their respective themes while Belong To the World/Kiss Land got visuals that matched the aesthetic of the album. To this day fans ask Abel for a part two to the horror-movie-inspired album after he said it’s the only album he would have a sequel for.
Videos for Kiss Land
Fun Fact— The video for Kiss Land on YouTube is an extremely edited version of the actual video shot for the song. The directors cut further explores the erotic-horror themes if the album.

King of the Fall.

King of the Fall 2020 cover (even though I talk about three other songs here)

Driving by the streets we used to walk through like a triumph. (King of the Fall)

These next few song were released between the Kiss Land and Beauty Behind the Madness era. Some fans would classify them as part of the Beauty Behind the Madness era—I’d say the same tbh—but they stand apart on the basis of success and acclaim. It’s a transition between The Weeknd being an underrated R&B musician to being a mainstream artist with massive recognition and appreciation.
The first of these four songs is King of the Fall. A fan favourite and a standout in The Weeknd’s discography. This is one of The Weeknd’s few Rap tracks, it gained a lot of attention within the Rap sphere. It was the way in which XO would announce that they’ve made it, little did they know that this was just the start.
Prior to the release of Beauty Behind the Madness (BBTM), The Weeknd gained mainstream attention. The Weeknd’s exposure to mainstream music was uphill, it wasn’t overnight. The first taste of BBTM came from Often, a song that reflected the themes of sex that Abel was known for. The track was released more than a year before BBTM’s release and had made it onto the trackless unlike King of the Fall. Slowly but surely The Weeknd gained exposure, his main sources of exposure were through a collaboration and a soundtrack.
Most pop fans heard about The Weeknd through his hit collaboration with Ariana Grande, Love Me Harder. The collab was made through Republic when The Weeknd said he wanted more than what he had gotten through Kiss Land. Ariana and Abel had formed a real bond cough The Hills cough, their bond assisted the song in becoming a memorable hit for both artists. Love Me Harder was a top ten hit on the Billboard Hot 100.
Later that year, The Weeknd was featured on the Fifty Shades of Grey soundtrack with Earned It, as well as Where You Belong. Earned It became a massive hit peaking at 3 on the Billboard Hot 100 and receiving an Oscar nomination for The Weeknd; a massive milestone for XO. Earned It kept up with Abel’s signature lyrics but the production differed heavily from the sort of R&B he was known for.
Videos from that era

Beauty Behind the Madness.

I can hear this image

I'm that ***** with the hair singin' 'bout poppin' pills, fuckin' bitches, livin' life so trill. (Tell Your Friends)

Following the success of Love Me Harder and Earned It, the Beauty Behind the Madness era began with The Hills. This was The Weeknd’s first number one on the Billboard Hot 100. Along with the video, The Hills became an addictive classic. The production and lyrics mirror a mature version of the sound that was originally found on Trilogy. It was truly in keeping with The Weeknd’s character, the only difference was his haircut.
Next came Can’t Feel My Face, a Max Martin production that differed greatly from anything The Weeknd put out in the past. In past songs, Abel had expressed his fear of losing his following if he went mainstream simultaneously asking his fans if they’d stay. He repeats that sentiment in the Can’t Feel My Face video. The sound has changed, the lyrics stay the same but now he’s a pop-star. The song became a hit as it reached number one on the Billboard Hot 100. With this massive bop previous fans still stayed, The Weeknd becoming a pop singer didn’t at all alter his image or sound; he mastered it.
In The Night and Acquainted were released as singles on the same day, the were the only singles to come after the release of Beauty Behind The Madness. The former received a music video treatment that followed the theme of the song itself while also starring Abel’s girlfriend at the time, Bella Hadid. Acquainted was robbed of a video even though Abel had shown off the fact that a video was in development; the song kept in the tone of The Weeknd’s work prior to BBTM.
Beauty Behind the Madness captures a Hollywood-based reality that The Weeknd came to understand: the dark aspects of your life will continue to follow you wherever you are. Real Life, Losers (feat. Labrinth), Tell Your Friends, Dark Times (feat. Ed Sheeran), and Prisoner (feat. Lana Del Rey) all capture a nihilistic view of a dream achieved.
Most of the videos of Beauty Behind The Madness have a mysterious white man. He’s featured in The Hills, Can’t Feel My Face, and Tell Your Friends. That man represents the devil. Throughout his journey in those videos, (The Hills) Abel runs into the devil after his car crash, (Can’t Feel My Face) he’s at the club then lights him on fire. The significance behind the fire could be selling his soul to the devil, BBTM is about Hollywood and a popular Hollywood myth is that celebrities sell their souls to the devil in exchange for fame. So in the Can’t Feel My Face video, Abel changes his sound to Pop (from R&B) thus leaving his signature sound in order to become famous, everyone starts enjoying his music once he’s sold his soul.
Then we see The Weeknd burying himself in Tell Your Friends, perhaps leaving the old Abel behind after the deal with the devil. However, instead of thanking the devil, Abel takes his revenge and shoots him. But wait, there’s more! The album trailer for BBTM features the devil burning a billboard with The Weeknd’s face on it, revealing Beauty Behind The Madness. HOWEVER, the final cut for the video features the devil being arrested while The Weeknd watches. This is a more realistic form of karma that the devil gets.
Videos for BBTM

Starboy.

Filled with bops

If I could, I'd trade it all, trade it for a halo. And she said that she'll pray for me, I said, "It's too late for me.” (Ordinary Life)

After the massive success of Beauty Behind the Madness, there was a lot of hype around what The Weeknd would do next; evidently he decided to explore Pop. The fandom he had gained wasn’t entirely based in the Pop sphere, his fans consisted of general Rap fans, but Starboy attracted the Pop audience.
Initially, most of his older fans couldn’t get behind Starboy, it differed greatly from the previous sound. It was crazy to think that the guy who made Trilogy managed to make such a Pop-centric album. But this was Abel expressing his versatility.
Since this is where most pop fans found out about Abel’s work and became fans I won’t talk too much about the singles, rather more about the album itself. His work with Daft Punk cemented this album in an efficient mix between Pop and R&B, where Beauty Behind the Madness was more R&B with Pop, Starboy was considered Pop with R&B.
Beyond the genres, Starboy explores two evident themes. One being his life with fame and recognition. The next being his love life in Hollywood, this aspect of the album came from his relationship with Bella Hadid which ended after the release of the album.
The cross became the symbol for that era and appeared in the album’s photoshoot as well as the videos. There was never any conclusive word on the use of the cross but there are various theories about it, something to note is that Abel was raised Christian, it could perhaps be a reflection of his past.
The cross he uses to destroy his accolades (Starboy video) is assisting him rather than something that’s holding him back. Abel’s upbringing was rough but now he’s celebrating it rather than feeling bad for himself. The cross continues to come up in the Party Monster video, this time it’s in the party house he’s making his way through. Then it shows up in the video for Reminder, this time in the form of his merch, the people wearing it are perhaps representative of his fans. Then we see it in the False Alarm video, both Abel and the girl are wearing it; the notable thing being that Abel holds his cross up before dying. Then in the brilliant video for Secrets, after giving up on the girl he’s with he leaves the building to find a giant cross. And finally in the I Feel It Coming video, The Weeknd sports a shiny cross necklace, and Daft Punk find it years and years after Abel froze.
The videos tell us that the cross is an evident piece of his story. This could mean that his past will always be with him, no matter what sort of fame he’s experiencing he’ll always be who he once was.
Also, I’m gonna take this moment to once again the genius that is the Secrets (both the song and the video). Yes it’s my favourite song/video off of Starboy but it’s so underrated.
Videos for Starboy, Secrets video bottom right
Fun Fact— Most demos of the tracks on Starboy weren’t as pop as they became, they started off R&B but became pop after production.

My Dear Melancholy.

Note the comma

They said our love is just a game, I don't care what they say. But I'ma drink the pain away, I'll be back to my old ways. (Privilege)

Oof (but in a good way, this whole thing is a bop). For this one I’m gonna talk extensively about The Weeknd’s relationships, which personally feels really invasive but it’s but it’s essential when talking about these sad boy anthems. Beyond that I’d just like to state that though they are part of the narrative both Bella Hadid and Selena Gomez deserve respect/privacy.
So when it comes to Pop music fans I think it’s safe to say that we all know a lot about this one. My Dear Melancholy (MDM) came after the very public relationship of The Weeknd and Selena Gomez. However it’s not just about Selena, some songs reflect his relationship with Bella Hadid (whom he got back with a month after MDM’s release).
My Dear Melancholy consists with The Weeknd’s exploration/mastery of merging Pop and R&B together. The EP was praised by fans for its lyrics and production, many went on to theorize that it was his most personal project since House of Balloons. The EP was the shortest album to reach number one on the Billboard 200.
My Dear Melancholy and fan conspiracies; name a better duo. The first theory being that the EP is entirely about Selena Gomez which wasn’t too much of a mystery since the lyric “I almost cut a piece of myself for your life” exists. Not only did MDM come after Abel’s relationship with Selena Gomez but also after his relationship with Bella Hadid. As far as fans were aware those two relationships were the most important relationships Abel had ever been in.
In theory, the songs about Bella and Selena can be categorized. Call Out My Name, Try Me, and Privilege are likely about Selena. Wasted Times, and Hurt You are likely about Bella. Leaving I Was Never There to act as an introspective look into The Weeknd’s life, basically making him hop back on his vices for comfort.
Another popular theory was that My Dear Melancholy was the first of another trilogy. This rumour was widely believed due to the comma at the end of the title on the album cover. But the fans soon gained a real reason to believe this theory, since the CEO of XO (the record label), Sal had liked an Instagram post that featured the cover and alleged date. Since Trilogy is a fan favourite this conspiracy spread like wild fire, so much so that fake titles and covers were made. The name of this trilogy would be: (1)My Dear Melancholy, (2)We’re Alone Together, (3)Abel.
Only one song served as a single for the EP. Call Out My Name was released nearly two months prior to the actual release of the album, it debuted/peaked at number four on the Billboard Hot 100. The mysterious video captures The Weeknd in various atmospheric places that reflect the tone of the EP, a haunting yet unexplained reality that the listener is to reflect on.
From the cover, to the music, to the video, to lyrics, My Dear Melancholy is an introspective reflection of heartbreak.
Call out my name video

After Hours.

Talented, Brilliant, Incredible, etc.

My darkest hours. (After Hours)

After Hours comes after success but references two lows in The Weeknd’s life. The album welcomes darkness and leads the listener towards a dead-end. The Weeknd’s past two albums (Beauty Behind The Madness and Starboy) ended on hopeful notes, they left the listener with a sense of hope but all hope his lost with After Hours.
Fans compare After Hours to House of Balloons—a rare occurrence considering House of Balloons’ acclaim—arguing that both albums are on the same level. Debate continues on whether or not both albums are on the same caliber. The belief that After Hours stems from reality does a lot to help its side of the argument.
The era began with Mercedes-Benz commercial that featured Blinding Lights, that was our first taste of the everlasting bop. Heartless was premiered on an episode of Memento Mori hours before its release on the 27 of November (2019), Blinding Lights was released two days later. Both videos were as brain melting as promised and the served as the tip of the iceberg.
After Hours was released nine days after COVID-19 was declared a pandemic, there was a massive risk in releasing an album that would not have a lot of promotion after it’s release (other than magazine coverage). There was no telling whether or not people would pay attention to the album during the height of the fear surrounding the pandemic, but it was a massive success. After Hours debuted at number one on the Billboard 200, with singles Heartless and Blinding Lights topping the Billboard Hot 100.
The album is layered with haunting productions that remains predominantly R&B but dives deep into Pop with some of the tracks. Max Martin produced the massive hit Blinding Lights as well as In Your Eyes, Save Your Tears, Hardest to Love, and Scared to Live which samples Elton John’s Your Song. Other notable producers include Metro Boomin who worked on the hit Heartless as well as Escape from LA, Faith, and Until I Bleed Out. With Kevin Parker on the interlude Repeat After Me.
Beyond the production are the narrative driven lyrics. In theory the album references two significant events in Abel’s life, his second breakup with Bella Hadid and his arrest in Las Vegas. The latter was due to his misbehaviour; in January 2015 he punched a cop in Vegas, lmao. Which means that After Hours is a recollection of The Weeknd’s first few years in LA. He merges the concept of his breakup with the idea of being an upcoming star, feeling free in the city of lights all while diving deep into the meaninglessness of those lights.
While After Hours starts with loneliness and a second chance it leads up to Abel returning to his vices of lust. In Alone Again his loneliness caught up to him and he’s asking for a second chance. He acknowledges his mistakes and situation in Too Late/Hardest to Love, in Scared to Live his ex then returns to him for a second time. He remembers his past ways in Snowchild and the way in which it lead to better days, but where do you go after such highs? In Escape From LA he faces the superficial reality of Hollywood, glad that he got that he got back with his ex, while continuing to question if it’s worth it. But he fucks up the second chance when she pulls up to the studio.
Who is she? Much like the other mysteries surrounding The Weeknd’s music, we may never know. Is it all more of The Weeknd’s songwriting ability or is it driven by reality? Fans found a merge between the two to be more accurate, After Hours is about heartbreak and a return to the vices that held The Weeknd back.
Heartless is when The Weeknd is once again back to his ways, he may have been in a serious relationship but after throwing that away he spirals back to the way he once was. It’s sad but it’s one hell of a song. Speaking of brilliant songs, Faith is when Abel admits that he’s back on his vices, he states that he needs his ex back with him till the end; he’s back to self-loathing.
So when he says he’s blinded by the lights, there’s two meanings to it. The Faith outro tells us that he’s in a car with flashing lights, a cop car (as confirmed by Abel) to be exact. Then Blinding Lights tells us that while he’s watching the bright lights of Vegas pass him by he calls out for the girl that he regrets losing. That is the peak of the After Hours narrative. He’s behaving badly over the loss of the girl he loved and is now at the worst position trying to find her and gain her trust for a third time.
Following Blinding Lights is In Your Eyes, this is where The Weeknd vows not to judge her; he can see right through her but will never do anything to make her upset. Does this mean their back together? Not exactly. Save Your Tears details a sort of moving-on that The Weeknd isn’t ready for but tries to help her move on, blind to his own inability to move on. Does it work? Not really. Repeat After Me (Interlude) shows that he’s still trying to convince himself that he’s unfazed by the loss of a meaningful relationship.
Then you hear a true masterpiece. The title track is a spiral into true regret and an apology for his actions, he admits that his ex girlfriend is the only reason he lives. In a dark lonely city she’s the only one keeping him sane. But his pleas fail, Until I Bleed Out is when The Weeknd no longer wants her in his life so much so that he wants to erase his memory of anything related to her. The bonus tracks then echo the final sentiment.
It’s one sad ass album, ain’t it. But here’s where the Red Suit Character comes in.
Shoutout to the makeup department
The album isn’t the only narrative to follow with After Hours. The videos for the album follow their own sort of narrative. The story follows an unnamed guy that goes by “red suit character” according to The Weeknd.
There’s a lot of confusion and endless theories surrounding this character’s story, after The Weeknd confirmed that it’s about a decent into Hollywood culture it makes more sense… kind of. I’m gonna discuss the storyline without talking about the movies that have influenced it, this way the focus remains on the character.
The order of these videos is Heartless / Blinding Lights / Blinding Lights (Live on Kimmel)* / After Hours short film / In Your Eyes / Until I Bleed Out / Snowchild / Too Late / Live at AMAs* / Save Your Tears
*Though all live performances could count as part of the narrative, these one relate directly with the videos that follow.
He’s is first seen in Vegas with Metro Boomin (Heartless), intoxicated on various substances. He dives deeper into his high until he licks a frog, after that he faces the true effects of this high. He’s frightened by the result and runs far away from Vegas. (Blinding Lights) He’s then found in LA, where he’s dancing in the street, hypnotized by the singer, beat up by guards, and races past all those bright lights in his Benz. Ultimately realizing the shallowness of the Los Angeles fantasy.
(Blinding Lights Live on Kimmel) We then find him performing Blinding Lights live, while he attempts to find more reason in within the madness city; he couldn’t find it on the streets so he goes to the stage. (After Hours short film) Even then there’s no meaning to anything in the city, he mindlessly wanders into the depth of the subway where he’s dragged by the reality of it all and ends up possessed. (In Your Eyes) After being possessed he chases the woman whose boyfriend he just murdered, she runs into a club falls deeper into the After Hours fantasy, in a successful attempt to defend herself she beheads the red suit character and dances all over LA with his head, iconic behaviour.
(Until I Bleed Out) Then in an ethereal dreamscape, red suit character finds himself in a House of Balloons. He’s trying to escape, but the people there keep pulling him in; he’s getting higher while observing Glass Table Girls. He spirals into the antarctic, the other side of the world. From Heatless to this point in his story, his vices lead him back to the lowest point in Abel’s life. Is it Hell, Heaven or Las Vegas? (Snowchild) He relives his career up until the point where his story began. Considering he’s dead, his life basically flashed before his eyes.
(Too Late) LA girls find the red suit character’s head and live their best life. They wanna have sex with him so they find the best boy parts by calling up a stripper who could be the body. The stitch the head up with the body and do what they want. But now he’s brought back to life. (Live at AMAs) He’s had work done… He went in to get his nose fixed and the doctor said “you sure that’s all you want?” The red suit character’s face is healing while he tries to celebrate his life on top of a bridge.
(Save Your Tears) Surrounded by a masked cult he debut’s his new face. Do they like it? Are they impressed? Not instantly, their masks translate no expression so how’s he to know? Is any of this worth it? Nope red suit character continues to die inside. He finds a maskless girl in the crowd, she’s lively unlike the rest; but even then, nothing on the inside nothing on the outside. He wants death again, somehow a second chance with this city is still pointless. He tries to kill himself via the girl and himself but it’s all a facade; theatrics.
His story continues but that’s all we know so far.
The videos make a lot of film references. This post by explain these references very well, as well as past album references here (part one) and here (part two).
After Hours is inspired by a lot of movies, since Abel is in fact a cinephile. The main movies that inspired the aesthetic and storytelling are believed to be Fear and Loathing in Las Vegas (1998), Casino (1995), Joker (2019), Uncut Gems (2020), and After Hours (1985). The album tells two sad narratives but remains one of The Weeknd’s best works yet. He’s expanded his videography and enhanced the interest of people who casually enjoy his music and of course his fans.
But the era isn’t over, by the time this is posted his Super Bowl Halftime show is yet to happen. And it’ll continue the red suit character’s story.
Videos for After Hours (so far)
Fun Fact—The Heartless video features a reference to Thursday. When he’s trying to run from Vegas, a sign behind him flashes “Heartless / Heaven or Las Vegas.” This could be a reference to Abel running from his past, after all Heartless is about him returning to his vices.

END.

Thank you for reading this, again, I didn’t realize it would end up being this long. But I hope this this served as a nice refresher for any fans who wanted to revisit Abel’s work before the Super Bowl.
And I really hope that anyone interested in getting into his music finds this helpful. Once again, the theories/interpretations mentioned aren’t conclusive, they’re widely based on fan discussion/mutual interpretation.
Due to the character limit I couldn’t add too links to the albums, so here are some artist links.
Apple Music | Spotify | YouTube | The Weeknd’s Shop | Tidal | Genius

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the cosmopolitan six thousand five hundred dollar bank the bonus live play tonight last night you guys wanted some mighty cash i found you a mighty cash double up look at those numbers that we're working with same format last night we do 500 tickets however some of my tickets are a thousand bucks they're just easier that way so i'll have to do some uh thinking and uh math but i get kerry here to help me out and i got all my lovely and fans so ticket starts at a thousand dollars so we're not gonna go below 500 guys so this one should be pretty easy max volume bank the bonus live play 13.50 a spin [Music] mighty cash double up let's see this haywire five or more for the bonus [Music] mr classic tv says punky power thank you mr classic tv oh yeah mr classic tv i think you won one of those blenders or um mixers but i need to get your address so send me an email or message me on facebook so i know jimmy d won the other mixer but i'm pretty sure you are the other winner so i want to get that sent out to you yes haywire we got something big oh 45 bucks good ones big one oh i couldn't drop like the maxi because it doubles up [Music] wait there we go [Music] and carrie we trust so we're gonna have him hit the button all right gary [Music] wow that's huge let's keep getting these red ones yes this is not bad red [Music] that wasn't a good spin but if your first two are pretty solid so i forgive you [Music] yolanda rory love you bry mighty cash is the best i love you too yolanda hopefully it will come to new york here soon yeah this is a decent oh yolanda which one do i pick yolanda's picking guys left right middle if yolanda's in here we'll give her a first chance to pick one two or three your left middle right yolanda i'm gonna wait for her i am i'm in plenty of time [Music] i'm a no hurry this is a nice little bonus yolanda gets to pick [Music] leland assistant too all right here it is shoot that's fine all right let's do it anything filled up down there okay extra 13.50 [Music] yes too bad we couldn't fill that up this is not a bad little hit i'll do some ticket math later on because uh i had a thousand dollar ticket but a good start yesterday we started off great and then it went south and if smaller bets work we'll do smaller bets but i am getting some revenge on that 25 cash code it's a jackpot to start the night what do you know [Music] yolanda has no reason to be sorry how's the picture quality everybody we have one person keep saying bad picture but everybody else says [Music] [Music] nothing [Music] all right let me see if i can uh [Music] all right [Music] all right is that good now how does that look perfect all right couple backup spins come on please please please [Music] backup spins galore i saw it go by too all right two thousand dollars will be the ending point [Music] all right first game get a win nice start all right so this ticket guys oh cougar girls 9.99 super justice happy new year all right i reset it i don't know what else to do so i did reset the wi-fi i mean the picture i am at mercy of the casino and romeo evan welcome to the bod rubber ducky club all right guys since um the same ticket so five hundred dollars again i've got these thousand dollar tickets i have to use them twice so the floor is going to be 1500 all right all right 17 16 a spin [Music] that's huge 300 that's good [Music] [Applause] yep i i work with what i have so [Music] maybe it'll get better but i did reset it twice after that i can't do much i apologize but i'm working with what they have but thank you to 800 people watching one more [Music] open this pot 24. [Music] 40 bucks [Music] yes scott i just re-logged into wi-fi for the third time i did reset it and i reset it again so [Applause] [Music] all right before the bonus i'll see if i can fix the wi-fi whoops 73. if you're winning with that well i find it just keep it that way give me one second guys this is my best four games [Music] which one do you guys look all right which one should i pick i've never done this thank you raja what do you guys want [Music] miss mary brian thank you for the live play i really activity oh thank you miss mary [Music] coins [Music] all right coins all coins come on yes oh we're going to do something on the left [Music] chris had patches behind me for me hey one more time i logged out i forgot the network and i logged back in [Music] guys not much i can do guys so the i'm doing the best i can but tell me it's blurry and tell me it's unwatchable and you're gonna unsubscribe above and beyond because i don't control the wi-fi you're gonna unsubscribe from my channel uh i'm not trying to be negative here but don't say crap like that that's just not cool all right guys i'm doing the best i can to give you guys some bonus live play and kyle sell data does not work at all in vegas anyways we got a bonus 776 dollars all right there's some backup spans the floor we'll get 2800 2750 2800 we'll see how it goes and we'll do the top up if we hit it [Music] all right so 27.50 is gonna be the floor so the first thousand in we're gonna have at least 27.50 so that's a great start tonight the pot is a little over 6500 but that's what the tickets i had available was they're gonna make that work but thank you all for tuning in thank you for you know the watching the earlier live play and we got a super chat herbert d brian you're doing fine ignore the complaint all right one more spin and we're gonna cash out so far it's a good little start [Music] all right let's move what do you guys want to see next is my lucky players card [Music] so [Music] those are not multi-dino [Music] yep how you doing yeah i hope so i reset it again it's still really bad i i re-logged in crushing it you hit reconnect i hit reconnect yeah it's still brilliant now all right we're back live all right thank you all right guys garager just help me out it's great usually for a little bit and then it kind of sputters out all right guys how about some konami konami time [Music] [Music] it can go to a hotel you go to hotel next all right and play konami games radiant witch 15 to spin so the floor on this game is gonna be 500. because it's a thousand dollar ticket let's do it guys but thank you all for tuning in hey brian i got a super chat for you one dollar lucky super chat from jose all right usually the usually for a super chat has to be at least 1.99 or higher to say anything doesn't want it we'll try one this is going in the community pot there we go so now you're in action you have a point one tenth of a percentage all right taxi 10 000. yeah we need to go to the other one all right we're gonna try the hotel one all right we're gonna try one more wi-fi guys i apologize all right all right last try guys after this we're just gonna wing it but waffs 73 in bod we trust thank you wasps genomes just keep crushing it all right guys if i missed a super chat then i did do my best doing my best all right here we go it's an iphone 12 pro mac so it should the phone's not the issue here oh i think it was one away from that symbol nice you love silver lucky 25 super super chat flip phone it's a motorola gopro i have no idea come on three or more bonus symbols may trigger the money galaxy feature oh you're not like that okay [Music] we switched the wi-fi network so hopefully guys hopefully this helps it's holding up so we'll take it at this point jose ah i tried [Music] guys it has nothing to do with the camera on the phone it's the wifi [Music] chris pat you're doing great brian of data oh that's my new name brian of data 9150 so i heard you made a killing in the stock market today had a good day you guys haven't checked out raja makes money the mods have been actually posting the link so thank you mod for doing that come on kanami give me some heck yeah [Music] gosh you guys i might have to cancel live play early tonight if i have to keep modding for myself [Music] come on it's due [Music] uh now i get that radiant witch symbol when i don't need it yep once again [Music] well i would go play it and that's that's it that's the 500 mark so [Music] all right let's keep moving on guys [Music] now um somebody specifically told me i should go play high stakes [Music] you know what maybe he'll do some video poker since carrie's here tonight how would you guys want to see some ultimate at the video poker i think that could be fun 1250 spin max that volume out yay or nay on video poker oops stephen hall he requested this game tonight so he got it apple alert for guys tonight 5 30 ah so close 5 30 pacific time you know what i did really good on last night was uh one more that uh i hit those two nice jackpots on uh also environment really i haven't if we went at one more and open up the taco that is like another four i never have like an ultimate fire like played it again last night but the last couple ever since i started playing that another one ultra hot megalink i didn't go to those now they've done these whole shows okay i never liked it because i never got the bonus but now we've got all these great bonuses they're gonna take 5 30 guys the big jackpot will be live on the main facebook page with youtube live play to follow at six o'clock pacific time [Music] yes we got a bonus see what happens when i push the button all right big one here we go carrie go ahead and hit the button carrie terry first lucky raja high rollers i had to mix it up it didn't work for me yesterday all right raja your turn your turn nah all right jose hit the button [Music] okay there we go that's 125 for jose tracy says i feel bbb coming for b.o.d well we believe in b.o.d everybody hit the thumbs up jose you're on the roll ready another 125. you're fired i'm fired i'll come in and save the day all right come on all right you're in all right here we go there you go that's all you guys are worth 25. oh this is 50 cents it's 12 minutes all right carrie you're back in it come on 62.50 jose tagging you back in you're hired again come on that's this is a brd spin oh okay there it is all right same as the raja come on nature just drop it oh really i carry you're back in [Music] all right jose we'll worry about the price of the grand if we come to that all right it comes down to body [Applause] that's something 362. [Music] it is but yours is a lot tighter mine's maybe the spring's gone or something [Applause] [Music] all right backup spins we'll play it down to what 500. how does that sound that sounds great thank you one more sorry he's live right now [Music] ma'am it's 45 dollars i'm sorry that's my gunnery jose my agent told me that all right big congratulations to the quick father he's not going to be with us tonight and right when we got done playing about one o'clock last night went to the room get a good night's sleep at three o'clock he sent me a message he had to get an uber for a five-hour drive back to california he missed his baby being born that's why we picked this date early in the month because baby was due on the 18th so we're like okay two weeks plenty of time you know get home and yeah out of nowhere last night all right guys what do you think we should play next all right autumn moon let's do it ah guys i do not really charge 45 dollars a photo you guys can believe whatever you want this one's due i'm into this game for at least a thousand bucks i get this one two oh the better match yeah no no but this one yesterday all right here we go twenty dollars to spend fifty four hundred dollar major hundred and three thousand dollar grand this is slower than like that first [Music] so the floor is 500 on this game unless we decide to play a second round on it so thousand dollar ticket in the floor come on what whoa no oh i thought you had it oh wow how did you screw that up very easily oh i thought i had it thousands left what happened to that 20 orb what happened to that 20 dollar orb tracy if jose twerks upside down like naomi there will be mega booms wow you've been requesting the twerk upside down [Music] diane mccall says whatever rajo says about you after i fell for the malaria hoax [Laughter] so diane mccall says she doesn't believe anything you say about me after she fell for the malaria hoax when you told everybody i had malaria b.o.d uh brandon true b.o.d ah what what grand did you hit the other day when the raja was live it's probably the same as me having malaria whatever that's worth [Music] it's no minor finally [Music] the good news is i don't have malaria currently but the question is are you going to fall asleep 2 000. i knew this game was due ah yeah come on keeping it alive [Music] now i pumped well over a thousand bucks in this game last night [Music] plus in the group paul we didn't do too well either [Music] [Applause] thousand right [Music] oh here it comes 103 000 live let me at least see it i did not see it i got my glasses on and i don't see it again the drama it's left-handed does it work nope i need to mix it up is that what you do in the bedroom people got jokes today come on [Music] hopefully we keep playing well i can pay off my markers it'll be nice [Music] that's something is that tick-tock tick-tock well i only have one phone unlike some people wow you guys both have one phone wait we got so many girls and tracy d if you don't mind sending me a photos later on of all the jackpots thank you all right so the floor is gonna be three thousand bucks one more moon there's still good line hit john johnson boom boom boom in bod's room that's right [Music] yeah this machine was definitely due after i mean carrie watched me struggle on this game last night i mean struggle one more i knew this game had to do a comeback hi there how you doing today good how are you i'm doing well you can't do recording what did this gentleman tell you i'm spitting fake news again i'm gonna have to call security on you that wouldn't be the first time yeah they called him last time when he had those prostitutes you grabbed his hands on his feet caesar's palace was not a good day remember caesar's palace and that lady i was tracy says i'm waiting jose you got this bee all right cash it out so this yeah so yeah this was a new this was a fresh ticket jimmy beauty on ajita keep it up i got your hoodie in my room during his live play i'll get it for you all right cash cove 25 a spin so the floor is just under 2 500. purple and gold saw it's nice wind keep it up i'm going to purple gold and i got jimmy d there you go all right all right so the floor is like 2 400 and change what doesn't want my ticket i did this yesterday too gaming machine unable to redeem at this time that was weird and it took it cash go 25 to spend cash cove just under 2 400 sorry just under 2 500. come on make up make up for you so 24 in change [Music] 100 dollars get it oh but thank you to all the mods help out thank you to kerry all aboard or luxury line tiffany j beauty great live stream can you play some cats all right we'll do cats after this [Music] no thank you nope i'm doing well not drinking anything so i'm gonna hold off as long as we keep winning i will not have a sip of water the entire livestream i am very superstitious [Music] what did he get nice jose is on ajita as tracy d would say this ticket will be put in the bank after this machine is over that's a great observation [Music] [Music] doesn't want me to quit this game i guess no okay there you go all right couple more spins not gonna go below 2400 come on come on all right final spin on this game cash an hour all right all right so that i think it's done all right we're gonna put another thousand dollar ticket in so once again the floor is gonna be um 500 bucks i didn't have to didn't have time to break down the tickets cats here it is somebody wanted cats to send a super chat and i haven't done cats in a while so [Music] 15 to spin [Music] yes that's it i thought it looked it looked a lot better in my mind sometimes the lower bets work better that's a pay line on 15. oh fine don't have to convince me it looks like if i'm a game manufacturer i'm making 15 lines that's not one of mine [Music] yeah of all the games being different heights different angles it's not always the easiest sometimes to uh that's it fifteen all right 30 that's fine 30 bucks on cats ah 200 nice [Music] come on bank the bonus that's good huh 400. nice [Music] that's right johnny milwaukee loves all the games that have cats in it kitty glitter miss kitty [Music] bonus [Music] [Music] what do you think should i play 45 a spin on catch or keep it here at 30. 500 is the floor we're going for that bonus oh yeah 250. i'll tell you what we'll do actually choose the max you can only play 30 bucks so by default oh bonus nope no nope gina anyway can you play black widow uh maybe you'll do some black widow i'll tell you what since we're doing well in the game we'll i don't want to lose any money on this game so we'll set the floor in a thousand bucks so we guarantee we don't lose any money playing cats [Music] i hate to do well in the machine and go broke trying to hit the bonus so [Music] come on okay 200 just for that [Music] and if we break the two 2000 mark maybe he'll set a floor above that come on full screen say meow i likey [Music] so if the raja ever tells you something about me 95 of the time it's not true he said you were an awesome individual b.o.d yep see told you now he knows better than joke about my dogs so oh yeah that's like the one thing he knows so if he says something about my dogs that may be true but besides that i never had malaria [Music] what's not a pay line but this jagged thing is that's bs hey ben hello [Music] don't get called on me kitty cats [Music] all right um is black widow on here all right this game's getting cold i'm going to use this extra 186 dollars for black widow so the forum black widow's still going to be 500. i so whatever that's worth executive vod decision [Music] forty dollars to spend on black widow [Music] the floor is at 500 on the game he's taking some of that extra money [Music] all right a black widow floor is five hundred dollars oh there's yep i that's a lot of people say i look like the purple guy in black widow they're the pink guy does that look like b.o.d what do you guys think i think it is they modeled it after me maybe that's right the raja this is his favorite game because he gets to see me all the time [Music] wow cheryl clark blackwidow be nice to b.o.d thank you we don't think we had a single playback of anything on black widow yet [Music] not a single does black widow hate b.o.d looks like ben affleck oh there we go on the last spin it pays 160 says don't quit on me [Music] ah mark wahlberg all right final spin and we're putting this ticket in the bank for cats and black widow so cats and black widow is done now i did play some um dancing drums earlier today and i got killed 2 000 down on dancing drums so based on that it's dancing drums revenge [Music] time [Music] yeah i saw my afternoon live play we did play some dancing drums so what do i got left 500 500 500 000 so 6500 in tickets i have 2500 left let's just make it easy to put a 500 ticket here so once again guys i had to get some thousand dollar tickets i couldn't get the 500 so that's why we used some tickets twice 1760 a bet and we're going for three if we get it we're going for three the last three games we haven't done anything so we're due for another bonus here jimbo come on drums let's see a bonus i agree timbo so the mini's at 178 miners 626 that seems awfully high you son of a yeah majors at 9 000 yeah we're going for three because that's what i said all right here we go all right big money there we go that's it [Music] yes oh one more dragon that helped 120 yeah 360. [Music] all right 660 dollar bonus [Music] all right we're gonna play some more uh like 750 floor on this game we need some backup spins let's get another bonus [Music] you know screw it we'll do the mystery if we get it again that sounds fine with me mystery if we get another bonus i just hit five drums [Music] all right final spin unless we hit something um [Music] all right whoops says uh [Music] top dollar let's do it [Music] a lot of people like the double top dollar [Music] yeah 210 dollars to spend sorry 10 dollars a credit 20 [Music] we've been doing better on the lower d knobs right now so [Music] she says always double she's an expert so yeah 10's on there i'm putting a thousand dollar ticket in so the floor will be 500. [Music] so it's 20 dollars yes we did some higher spins earlier going backwards still good slide play [Music] carla howard says good luck tonight hashtag bonus time hope you're staying warm up there [Music] carla [Music] oh [Music] [Music] is my card working all right let's see this top dollar logo [Music] so close there we go [Music] almost 2 000 people watching thank you guys for tuning in tonight make the bonus live play from the cosmopolitan las vegas hit that subscribe button keep notifications on because sometimes i do surprise live play like this morning last spin [Music] and i did some like hundred dollar huffing puff this morning all right let's move on to some pinball [Music] two credit pinball we'll do 20 to spin on this too yes we'll do the video poker [Music] let's set pinball yeah uh these old school pinballs you can't see them anymore you don't find them much all the casinos that have them do not get rid of them looks like the new pinball they have it's a little different format 20 to spin so with a three credit pinball you get five shots with two credit pinball you get four [Music] that was 250 okay give this some more ammo to hit this pinball come on come on [Music] ah so close we have 1500 left after this the big jackpot will be live at 5 30 pacific time so [Music] and maybe i'll do some surprise late night live play tonight you never know that's why you have to subscribe and click those notifications on if i do like it yeah yeah it's something i was waiting for like yeah eight grand i'm like my like time just kind of stopped okay for me i'm like is it gonna happen [Music] it is what time what time is it carrie right now i think about five o'clock or so so it's 4 45 yes there we go uh i think i'm gonna keep the ten dollar genome it's working i hate to blow through everything on the twenty five dollar d numb we ain't broke i rather win a little bit of money on a smaller bet than lose more money on a larger bet [Music] yeah maybe some we'll see late no promises i did a surprise live play this afternoon [Music] and it's not a surprise if i tell you happy new year b.o.d and good luck well thank you sonny happy new year to you come on pinball get a couple decent line hips golden nugget that's a casino we're at the cosmopolitan is there a game called golden nugget oh yeah [Music] what was your biggest hit um nice on 15 bets yeah can't beat that [Music] i know where a wild wild nugget is but um some guy last night kept saying wild wild nugget the whole time and it really gave me bad juju and we lost so no wild wild nugget tonight i'm not a fan of that game anyways but we got a come on bonus 80. okay 250 it's a good start come on 80 80 no 500 bucks come on 80 80. [Music] [Applause] all right we're at 8 40. like 7 60 something like that get it five back upstairs legit whoops taught me so my final spin okay cash now [Music] 1500 left [Music] carrie and i gonna play some video poker for five thirty dollars to spin ultimate x video poker scary carry and body now beauty is gonna make the best choices oh thank you for that i'll do the best i can i got carrie here so we'll [Music] oh i didn't sorry i was um live when you texted me oh you're fine [Music] thank you thank you do you want a cosmopolitan no no no hold nothing or yeah all right oh so i was playing this earlier i got dealt four to the royal correct carry yeah i got dealt four to the royal i had a four-time multiplier up top or something and of course i did not hit it we'll be back to slots after this open ender all right seven queens [Music] maybe i should have held the aces michael alphonse in the house check out live stream casino shenanigans on facebook featuring michael halphon nothing all right the no holds barred anything goes facebook gambling drinking debauchery group sanders lodge shared the length thank you okay in order here we go oh come on give us something here come on [Music] all right here we go four to the flush let's hit this yeah look at the next all right come on four of a kind wherever oh come on oh come on top here okay guys all right come on could be eight thousand dollars it could be all right here we go a little dramatic pause come on twenty thousand dollars here it comes [Music] oh man yep yeah i got del four to the royal with the multiplier i had a couple good deals today [Music] here we go [Music] all right here we go come on four of a kind four of a kind king queen [Music] hey quads there we go oh cheers that's why i got somebody else here [Music] maybe if i do a late night it'd be all video poker live stream it's a possibility if anybody wants to do a video poker with me tonight maybe i'm going for it oh you just look at it [Music] okay so it's open ender too yeah so you need a two or seven eclipse [Music] there we go [Applause] 2500 [Music] all right [Music] nice all right so we're at 28 10. i'll probably play down 2 500 or so yeah um come on here it comes guys let's play for a miracle carry i'm good right yeah ah tyler smith the b.o.d for president carrie lee for vp i like it okay let's do it again come on four of a kind [Music] [Music] [Music] yes sir oh come on four aces come on [Music] [Music] okay that's right it's lacey from the slot ladies the one and only will she go live tonight i don't know if you guys want to send her money on only fans i think she may go live again tonight but hopefully is that how you send people money oh yeah so if you check out lacey's instagram and tracyd or whoever has it share it in the chat and on instagram they have your cash app in there so if somebody wants to send lacey 100 bucks or she gets up to 500 tonight i think she may go live again [Music] oh somebody sent you 100 you just need 400 more all right that sounds fair and whoever sends the most money can pick the game [Music] it'd probably be after the big jackpot tonight probably directly after before the group poll [Music] it actually was good she told me my left arm was sore because my right arm was tight [Music] yeah i had the hundred minute in the end well worth it eight times there we go anything i have a mask on my braces oh there we go can we get the flush can we get a flush ah yeah that's a good way to end it positive money and tracy d thank you mod tracy just shared lacey's instagram so just to confirm her cash app is linked in the buy over instagram right yeah all right so if she gets 500 tonight 400 more she will be going live [Music] am i down only 500 left yeah i guess i'm only at 500 left tonight wow i thought it had more oh yeah we had the thousand between those two machines right so what do we want to do for the last so let me think about schmidt i put 500 in there 500 here okay we all know what's going to happen last guys 25 spins huff and puff [Music] that's right guys huff and puff to end the night and wild wild nugget is being played i was going to end it tonight in a wild wild nugget but some gentleman is playing it so i can't do that yep 25 spins we're doing well we're gonna do 25 spins we did it yesterday for a thousand bucks we couldn't hit so maybe it's due that that logic worked on the uh what game did the logic were gone oh autumn moon we lost yesterday all right here we go 25 spins huff and puff let's do it um yeah maybe some late night live play i'll talk to some people and figure out a game plan there's no promises [Music] well i got some money to throw in the pot it could be video poker who knows two more yeah yeah there we go by the way we're gonna end it we got backup spins all right i'm excited yesterday was terrible today is much much better one more oops man i didn't mean to do that [Music] oh come on don't be like that it is going to be like that we got backup spin so there's one point we just want a coin [Music] ouch and the actual three games only played seven dollars and fifty cents it was bad [Music] 500 bucks will be the floor [Music] thank you that was not a good bonus nope nope nope [Music] come on the volume is maxed out that is not the issue what are you gonna do one more spin to end the night on bank the bonus live play i don't i would like to play it through but i don't know if that's fair because everybody has to agree on it so based on that um i'm okay thank you though so but guys thank you so much on behalf of b.o.d scary carrie and lacey we will see you soon remember check her out on instagram camera's on you just let you know oh hi taking my these are not i can't walk in them so i'm switching all right so check her out on instagram if she gets 500 today she's going live and you pick the game if you're the highest donor and also check her out on only fans so all right guys thanks to glot and i will see you guys later on maybe late night tonight bye

Not Financial Advice (NFA)
Warning: Wall of Text. If you hate reading just skim through the bolded/italicized
Ever since I publicized my findings on DKNG, the stock has underperformed & probably has fucked a lot of people here, especially given the overly bullish stance back in June. Unless you took my advice & got into Puts then, congrats, welcome to tendie town. For the ADHD retards, here’s what the next wall of text is going to summarize: I believe at the current price of ~$30, the stock is oversold.
A tech-focused, high-growth Company that has made sports betting easy to understand with an aesthetically pleasing interface similar to how Robinhood has neatly laid out stock market gimmicks so even high-schoolers can make sense of it I believe, is underpriced at these levels.
Let’s get into some details as to why the stock has underperformed:
First off, the news slate revolving sports with the rumored delay/cancellation of the MLB season & the NFL watching from the sidelines is in my view, just a part of why the stock has underperformed. We’ll revisit this later in this post, but I want to focus on the drivers of the stock’s recent underperformance, & why these factors are now in the rearview mirror.
Part I – The Past Has Passed – SPAC-related Equity Dilution
History lesson first: DKNG went public via a SPAC merger, which has exploded in popularity recently. Anyone serious about analyzing stocks going forward needs to do their homework on this, Google is your friend.
A feature of most SPAC merger to public listings that creates a headwind to near-term share prices are embedded equity dilution events, usually in the form of earn-outs (stock bonuses to execs, the SPAC sponsor) & conversion of Warrants.
On 5/24, the earn-outs were triggered, adding 6m shares to the share count.
On 6/26, 16.3m warrants converted to DKNG, netting them ~$188m of cash.
Stepping back a little, in addition to the above, on 6/18 DKNG launched a follow-on equity offering of 16M shares @ $40/Share [1], receiving $621M in proceeds.
The last part is tricky to understand from a dilution perspective. To simplify, historically it’s almost a coin toss whether a Company’s shares outperform on the onset of an equity offering. While issuing shares does dilute the existing shareholder base, it theoretically shouldn’t, if the proceeds from the offering are earmarked for investments/projects that yield outsized returns. This is the reality for the long term, theory for the short-term. For the short-term, the ‘reality’ isn’t that the proceeds will be used for investments/projects that yield outsized returns, it is more about how convincing management is to investors that the investments they intend to pursue with the proceeds will outweigh the dilutive effects of issuing incremental shares. That’s a mouthful, but hopefully you get what I’m trying to convey.
All of this stuff put together – the Company has increased its share count by ~39M, but now has a whopping ~$1.4Bn of cash [2]. More on this in the next section.
Part II – MLB News Should Not Fucking Matter & DKNG Is Positioned As the Leading Online/Mobile Sports Platform
DKNG should not be so tied to MLB news or any of this shit as the ongoing success of the NBA/NHL season + Soccer in Europe has effectively created a blueprint on how to regulate player behavior so that they maintain professionalism amidst the pandemic. I’m going out on a whim here, but I truly think the MLB threatening a cancellation of the season is pure posturing to get these fuckers to behave appropriately. Maybe a ‘bubble’ is what it takes to get these players to focus on their jobs instead of going out & contracting COVID, but I argue that isn’t necessarily required given Soccer in Europe. So there’s already a proven path here without the need for a bubble in Soccer, so MLB/NFL should be fine, and execs need to study how they got it done in Europe. Okay, back to some facts.
Anecdotally, I’ve kept in touch with a handful of sports bookies from California to New York & even internationally about what they’re seeing – all of them say that since the NBA season started on 7/30 & since Soccer (especially the Premier League) resumed in June, along with other leagues like La Liga & Serie A, they’ve seen massive increases in betting.
These numbers are also showing up in the official data [3]:

• Average % increase in sports betting handle from April 2020 to June 2020 (handle is the total $ wagered in sports bets) from the states that reported up to June 2020 (NJ, PA, MS, RI, WV, IA, IN, NH) of +258%!
  
  • Note: NV is left out due to the site I sourced showing a weirdly negative number – so I dug into the official filings & show specifically, Sports Mobile betting growth from June since April has growing by at least +73% [4]

REMEMBER: This is for June only! No NBA, No NHL, No MLB, just Soccer, Golf, NASCAR & UFC.
The data clearly shows that there was a ton of pent-up sports betting demand, which leads one Wall St. analyst to think that betting on the NBA/NHL could ABSORB the MLB’s sports betting handle (handle = total $ size of sports bet) [5]. Remember, the MLB season is still ongoing, with games being played. The entire focus is on the Miami Marlins & St. Louis Cardinals. Fucking retards.
Additionally, I want to remind everyone that DraftKings.com is the #1 Fantasy sports website in the U.S. [6]. Also, since April 2020 site visitations are up +86% [7] & Google Search Trends for “Draft Kings” is up ~3x compared to PRE-COVID levels [8]. What does this mean? They are piquing more people’s curiosity than prior to COVID/ongoing slate of sports.
This is important because remember that ~$1.4Bn chest full of cash I mentioned DKNG had assembled earlier? Well, that money is being put to work & results are already coming in, which is exactly what DKNG intended to do with it.
Part III – Legalization of Sports Betting in the U.S.
I could write a fucking bible on this topic alone, but for now we’ll stick to some basics. Due to COVID, it’s easy to understand that each State’s financial situation is clearly in shit. Because of this, you better believe that these guys are going to start taking a hard look at how they can extract additional tax revenues, & what’s one of the easiest ways to do this? Legalization & taxation of gambling.
The big players: CA, TX, FL & NY. First, CA pushing its legislation out to 2023 was fucked up, but here’s a twist I want to add to this: Anything that has to do with gambling in CA you better believe is lobbied against by not just the Tribal casino owners in CA, but by the deep pockets of Las Vegas money. Similar thing can be said for FL, but let’s take a look at some actions by LV/nationwide gambling companies that are starting to align financial incentives with guys like DKNG.

• MGM / GVC Holdings JV in BetMGM - $450m total invested
• PENN invests $163m into BS Sports
• Caesars has a 20% stake in William Hill plus partnership deals with The Stars Group (TSG) & our winner DKNG for operating its sports books

So it’s safe to say going forward, nationwide legalization of sports betting will reap rewards for everyone involved, & no longer be something LV money is completely focused on safeguarding.
Let’s also not forget that DKNG didn’t become the Company they are today because of their fancy app, but because their management team has a HISTORY of navigating the U.S.’s legal framework to get what they want out of it.

• The Crown Jewel – The Internet Gambling Prohibition & Enforcement Act: I said it in a previous post, but I want to emphasize that them getting Fantasy Sports to be labeled a ‘game of skill’ by FEDERAL Law as opposed to gambling is just something for the history books. Fucking genius shit. When this happened I bet every casino from LV to every Indian Tribe that has one was against it, yet DKNG & other DFS providers won.
• There’s more, but more recently: Getting into IL:
  
  • In IL, there’s an 18-month ‘penalty box’ for Companies that offer DFS to offer sports betting. Our guys at DKNG created a workaround to this situation with their partnership with Casino Queen [9]. DKNG being savvy again.

These guys are at the cutting edge of creating legal frameworks to successfully launch their products & now with more of their ‘competitors’ financially aligned with them, combined with financial deterioration of State budgets, we should see an overweighting of good news vs. bad on the legal front.
Final Part – Share Price Targets
Under-fucking priced at anything below $42.50
Near-term catalysts:
8/14: DKNG files 2Q’20 results, might be shitty, but you can bet that the Earnings Call is going to contain rhetoric on how massive the uptick in sports betting has been since late June/July.
Sometime from now until November: NY releases ‘study’ by Spectrum Gaming on online/mobile sports betting.
8/20 – 9/7: PGA Championship for FedEx Cup Title
9/5 – KY Derby
9/10: NFL KickOff Game
9/17: PGA U.S. Open Start Date
Month of October: NBA/NHL Playoffs
10/1: Estimated launch of online sports betting in TN
11/1: Estimated launch of online sports betting in VA
[1] https://draftkings.gcs-web.com/news-releases/news-release-details/draftkings-announces-proposed-public-offering-class-common-stock
[2] Wall St. Research – DKNG on 6/29/20
[3] https://www.legalsportsreport.com/sports-betting/revenue/
[4] https://gaming.nv.gov/modules/showdocument.aspx?documentid=16984; Note: Nevada did not break out April/May figures but from the Revenue difference of 3 month ended June 30 of 4,950 vs. month of June of 2,297 for a total difference of 2,653 spread evenly over April/May for a base case April estimate of 1,327.
[5] Wall St. Research - 7/27/20
[6] https://www.similarweb.com/top-websites/category/sports/fantasy-sports/
[7] https://www.similarweb.com/website/draftkings.com/#overview
[8] https://trends.google.com/trends/explore?geo=US&q=draft%20kings Feb 23-29, 2020 vs. Current Aug 2 – Aug 8, 2020
[9] https://www.legalsportsreport.com/42314/draftkings-illinois-sports-betting-market-access/